We publish a weekly non-profit newsletter for purpose-driven people and those focused on making the world a better place.
ποΈ Welcome to Keynotes: Mastering Marketing for Nonprofits! πβ Hey there, it's Key the Raccoon, at your service for all things nonprofit marketing! I'm here with a stash of smart strategies and nifty tools ready to boost your nonprofit's impact. Let's get started! π¬ SummaryThis week, we're diving deep into several intriguing topics. π π΅οΈββοΈ One Challenge - To publicize or to not publicize large donations? π One Problem - Strategies for Publicizing Large DonationsToday we're diving in headfirst into a question that was recently asked in 'Your Thriving Nonprofit' Facebook group, one that got us thinking about etiquette when it comes to donors. The question was "If your smallish nonprofit (annual budget of $500k - $1MM) received an anonymous donation of $100,000 - would you publicize it? In hopes of reaching the donor to extend your thanks? Or not, thinking that it might discourage "typical" donors. Ya know, the ones that donate $50 or $100 or maybe $200?" Our thoughts? Deciding whether to publicize a large anonymous donation is a strategic decision that depends on several factors, including your nonprofit's culture, the preferences of your donor base, and your long-term fundraising strategy. Reply to this email if you'd like to have a chat about our response or if you have anything to add, we'd love to hear from you! π οΈ One ToolEach week, I share a shiny tool/resource that will help make your working efforts a breeze. Think of it as your secret gadget to nonprofit success. Featured Tool of the Week: Google for Nonprofits'Spread the word about your nonprofitβs mission, engage new supporters, fundraise in more ways onlineβdo all this and more when you join Google for Nonprofits.' π One HighlightBreast cancer survivors Michele Young and Kristen Dahlgren are spearheading the Pink Eraser Project, an ambitious nonprofit aimed at eradicating breast cancer. Their initiative seeks to unite efforts with leading experts to develop a breast cancer vaccine within the next 25 years. The organization's launch signals a new era of focused collaboration, practical support, and funding to revolutionize the fight against breast cancer.
π Good News From Around The Webπ¦ Help Us, Help You!That's it for this week's journey into nonprofit marketing! Your passion and commitment energize our community. Just remember, our adventure continues! Next week, we'll explore more insightful stories and practical tips from the world of nonprofits. Stay curious and enthusiastic as we keep learning and growing together. Looking forward to bringing more inspiring experiences to you next week! π Trash panda salutes,
|
β |
We publish a weekly non-profit newsletter for purpose-driven people and those focused on making the world a better place.
Issue #80 April 25th, 2024 Hello Reader! Welcome back to this week's edition of Keynotes. Today we're covering how to make the most of your 'totally famous' Instagram friend's offer to promote your nonprofit and other goodies related to the wacky world of influencers. As always we finish up with a feel-good roundup of the best news on the web. Let's dive in! π¬ Summary This week, we're covering: π΅οΈβοΈ One Problem - How to work with influencersπ One Tool - Hashtag Paidπ One Highlight - Finn's...
Issue #79 April 18th, 2024 Hello Reader! Welcome charity champs! Key your raccoon guide, taking you on this week's nonprofit adventures. Today we're talking to whales with the research team at the University of California, featuring a tool to make your hiring practices more equitable, and uncovering the problem of DEI deliverables. We hope you enjoy this week's Keynotes and stick around to the end for our weekly good news round-up from around the web. π¬ Summary This week, we're covering: π΅οΈβοΈ...
Issue #78 April 11th, 2024 ποΈ Welcome to Keynotes: Mastering Marketing for Nonprofits! π Hello Reader! Welcome charity champs! Key your lovable raccoon raconteur here with a special edition of Keynotes focused on one particularly amazing human who raised $1m and became an overnight success (3+ years in the making). Today, we're covering the problem of virality and how to respond when a board member asks you to 'go viral', featuring a fundraising tool aimed to take your next fundraising event...